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Tác giả : Raj Sachdev (2024) - Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to do digital marketing.
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Tác giả : - (2020) - This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals
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Tác giả : Debra Zahay (2023) - 5th EDITION delivers comprehensive coverage grounded in strategy concepts, making it easy for students to translate material from other marketing and business courses into the practice of digital marketing. Streamlined chapters combine extant marketing theory, and introduce conceptual frameworks to provide students with a foundational understanding of digital marketing issues. DIGITAL MARKETING FOUNDATIONS AND STRATEGY updates include the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.
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Tác giả : Amandeep Singh (2024) - Marketing has changed a lot in the past decade, but it is about to go through another revolution, thanks in large part to the blockchain. Yes, while most of us associate digital marketing with things like AI and analytics, blockchain may be the most disruptive technology yet to hit marketers in every industry. Blockchain is changing digital marketing, and you may be surprised who will benefit. Blockchain has brought a drastic change to the technology in the last few years and it is referred to as Distributed Ledger Technology (DLT), making the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. A straightfo...
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Tác giả : Philip R. Cateora (2024) - International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. Not all firms engaged in overseas marketing have a global perspective, nor do they need to. Some companies’ foreign marketing is limited to one country; others market in a number of countries, treating each as a separate market; and still others, the global enterprises, look for market segments with common needs and wants across political and economic boundaries.
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Tác giả : Kenneth C. Laudon (2024) - "E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--
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Tác giả : MonicaFaye Hall (2021) - E-Commerce Management-A Simplified Guide to Manage Your Online Retail Store Successfully is genuinely an easy-to-use and comprehensive guide to run a successful e-commerce store. The author shares the triumphant journey to navigate every caveat of e-commerce management. They are sharing highs and lows, as well as how to overcome the stumbling blocks. This collection of 15 plus years of e-commerce information will assist any entrepreneur starting the e-commerce sector journey or an up-and-coming e-commerce manager navigate the online retail space.
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Tác giả : Jason G. Miles (2021) - In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods - all organized to help new entrepreneurs. In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes. In 2013, they launched Pixie Faire - a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month.
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Tác giả : Schneider, Gary P (2011) - This book equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.
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Tác giả : Vesna Hassler (2001) - This handbook offers an in-depth understanding of basic security problems and relevant solutions for those charged with maintaining the security of e-commerce sites.
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Tác giả : - (2017) - -
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Tác giả : Allan Kane (2020) - -
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Tác giả : Andreas Meier (2009) - This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.
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Tác giả : Lisa Sims (2018) - WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store.
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Tác giả : Gerrit Heinemann (2023) - This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity.
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Tác giả : Donna L. Bade. (2015) - The revisedfifth edition contains new and expanded information on topics including: Corporate oversight and complianceValuationThe Export Control Reform ActLicensing requirements and exceptionsInternational Commerce Trade TerminologyThe shifting definition of "Country of Origin"Specialized exporting and importing
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Tác giả : Dave Chaffey (2015) - -
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Tác giả : June Wei (2019) - The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.
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Tác giả : Sanjay Mohapatra (2012) - This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.
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Tác giả : Dennis Abrazhevich (2004) - -
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