Thông tin tài liệu
| Nhan đề : | Global marketing |
| Tác giả : | Green, Mark C |
| Chủ đề : | Export marketing; Marketing; Quản lí; Tiếp thị; Xuất khẩu |
| Năm xuất bản : | 2020 |
| Nhà xuất bản : | Pearson Education Limited |
| Tóm tắt : | The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12914 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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