Item Infomation
| Title: | Global marketing |
| Authors: | Green, Mark C |
| Keywords: | Export marketing; Marketing; Quản lí; Tiếp thị; Xuất khẩu |
| Issue Date: | 2020 |
| Publisher: | Pearson Education Limited |
| Abstract: | The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12914 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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