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Authors: Singh, Chandrani (2024) - -
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Authors: Lamb, Charles W (2024) - 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
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Authors: Brian Spilker (2025) - The breadth of the topical coverage, the storyline approach to presenting the material, the emphasis on the tax and non-tax consequences of multiple parties involved in transactions, and the integration of financial and tax accounting topics make this book ideal for the modern tax curriculum. Story Line Approach: Each chapter begins with a story line that introduces a set of characters or a business entity facing specific tax-related situations. Examples related to the story line allow students to learn the code in context.
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Authors: Ina Goller (2024) - This 2nd edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management.
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Authors: Ed Peelen, Rob Beltman (2013) - Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.
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Authors: Pierluigi Martino (2021) - This book explores blockchain technologys impact on banks, particularly how blockchain technology can create new opportunities for banks and poses new threats to their business. The digital revolution in the banking industry, whose customers are increasingly adapting to new technologies and new types of competitors and solutions arising in the space, has had a significant impact on the banking industry over the past few years, requiring banks to substantially rethink their business models and strategies in order to cope with these developments. The rise of blockchains distributed ledger technology (DLT) has also played an important role since it has the potential to change the whole b...
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Authors: C. Rama Gopal (2008) - Cuốn sách được xây dựng để đáp ứng chương trình học UGC trong các khóa sau đại học (đặc biệt là MBA) của nhiều trường đại học ở Ấn Độ, vì ngành xuất khẩu- nhập khẩu và logistics ngày càng trở thành lĩnh vực có nhu cầu nhân sự cao. Các chủ đề được trình bày một cách có hệ thống, phù hợp với cấu trúc đề cương (syllabus) của UGC, giúp người học dễ theo dõi và tiếp thu kiến thức.
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Authors: Trương Đình Chiến (2012) - Tổng quan về quản trị marketing. Kế hoạch hoá chiến lược marketing. Phân tích môi trường marketing. Chiến lược marketing mục tiêu. Các chiến lược cạnh tranh và phát triển. Quản trị các chương trình marketing. Các công cụ hỗ trợ cho hoạch định và chiến lược quản trị marketing. Tổ chức thực hiện và kiểm soát marketing
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Authors: Jeff Sutherland. (2014) - The revolutionary project management system that transformed how the tech industry works, now translated and explained for the broader business world. For those who believe that there must be a more efficient way for people to get things done, Scrum pioneer Jeff Sutherland offers a thought provoking book about the management process that is changing the way we work.
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Authors: Kenneth A. Adams (2018) - This manual’s focus remains how to express contract terms in prose that is free of the archaisms, redundancies, ambiguities, and other problems that afflict traditional contract language. With exceptional analysis and an unmatched level of practical detail, Mr. Adams highlights common sources of confusion and recommends clearer and more concise alternatives. This manual is organized to facilitate easy reference, and it illustrates its analysis with numerous examples. Consult it to save time in drafting and negotiation and to reduce the risk of dispute.
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Authors: Richard M. Steers (2020) - This new edition pairs a richly illustrated text with management applications, key concepts, discussion questions, web-based cases and skill-building exercises aimed at current and aspiring managers. Each chapter is accompanied by a Manager's Notebook highlighting field strategies and encouraging students to develop multicultural competence that will be highly valued by future employers.
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Authors: Relaxing Mugiwara (2021) - With this ebook you will learn everything that you need to know to use the TikTok platform to market your business successfully. You will learn: How to use the TikTok platform to market your business successfull About businesses and organizations that have already leveraged the TikTok platform to get the word out How to engage with your audience on TikTok How to create viral videos and grow your TikTok account How the platform works and how the users interact with each other And much more!
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Authors: Tracy L Tuten (2018) - The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga
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Authors: CoSo (2013) - -
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Authors: - (2013) - Internal Control – Integrated Framework sets forth three categories of objectives: operations, reporting, and compliance. The focus of the Compendium is the external financial reporting category of objectives, a subset of the reporting category. External financial reporting objectives address the preparation of financial reports for external parties, including:Financial statements for external purposes. Other external financial reporting derived from an entity’s financial and accounting books and records
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Authors: Joshua Rosenbaum (2018) - Investment Banking: Valuation, LBOs, M&A, and IPOs, 3rd Edition is a highly accessible and authoritative book written by investment bankers that explains how to perform the valuation work and financial analysis at the core of Wall Street – comparable companies, precedent transactions, DCF, LBO, M&A analysis...and now IPO analytics and valuation. Using a step-by-step, how-to approach for each methodology, the authors build a chronological knowledge base and define key terms, financial concepts, and processes throughout the book
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Authors: Dinesh Shenoy (2018) - This book presents a compilation of over 200 numerical problems and solutions that students can use to learn, practice and master the Inventory Control and Management concepts. Intended as a companion to any of the standard textbooks in Inventory Control and Management and written in simple language, it illustrates very clearly the steps students need to follow in order to solve a given problem. It also explains which solution methodologies can be used under which circumstances. Offering an ideal one-stop resource for mid-level engineering and business students who have taken Inventory Management or a related subject as an elective, this book is the only one students will ever need to...
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Authors: Thomas Walker (2023) - This book addresses this gap by providing a comprehensive overview of various fintech applications and by analyzing what they mean for the future of banking. Given the potentially disruptive power of fintech, the book will focus on the challenges banking supervisors are likely to encounter as a result of fintechs continual ascent.
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Authors: Sebastian, Hans-Jürgen (2015) - This contributed volume presents selected research papers from the 8th workshop on Logistics and Supply Chain Management, which was held in October 2013 in Berkeley, California. It focuses on the topical issue of quantitative approaches in logistics and supply chain management, mainly covering facility location and location routing; vehicle routing and scheduling; courier, express and parcel service network design; healthcare logistics as well as logistics risk management. The target audience primarily comprises research experts and practitioners in the field, but the book will also be beneficial to graduate students
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Authors: Roberto Rossi. (2021) - Inventory Analytics provides a comprehensive and accessible introduction to the theory and practice of inventory control - a significant research area central to supply chain planning. The book outlines the foundations of inventory systems and surveys prescriptive analytics models for deterministic inventory control. It further discusses predictive analytics techniques for demand forecasting in inventory control and also examines prescriptive analytics models for stochastic inventory control
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