Item Infomation
| Title: | Principles of marketing |
| Authors: | Kotler, Philip |
| Keywords: | Marketing; Nguyên lý tiếp thị; Kinh tế thị trường |
| Issue Date: | 2024 |
| Publisher: | Pearson Education Limited |
| Abstract: | To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10741 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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