Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Armstrong, Gary | - |
| dc.contributor | Balasubramanian, Sridhar | - |
| dc.contributor.author | Kotler, Philip | - |
| dc.date.accessioned | 2024-08-24T02:39:24Z | - |
| dc.date.available | 2024-08-24T02:39:24Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10741 | - |
| dc.description.abstract | To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing | vi |
| dc.format.extent | 796ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson Education Limited | vi |
| dc.subject | Marketing | vi |
| dc.subject | Nguyên lý tiếp thị | vi |
| dc.subject | Kinh tế thị trường | vi |
| dc.title | Principles of marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
Files in This Item:
