Item Infomation
| Title: | Advances in National Brand and Private Label Marketing:: 10th International Conference, 2023 |
| Authors: | Martínez-López, Francisco J |
| Keywords: | Marketing; Tiếp thị Thương hiệu Quốc gia; Nhãn hiệu |
| Issue Date: | 2023 |
| Publisher: | Springer |
| Abstract: | The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9886 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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