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  • Sách/Book

  • Strategic integrated marketing communications

    • Authors: Larry Percy (2023)

  • The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strate...
  • Sách/Book

  • Using AI in marketing

    • Authors: Greg Kihlstrom (2024)

  • "Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI that creates original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams. In this book, the successful planning, adoption, and optimization of artificial intelligence tools to improve marketing results is explored, including how marketing and CX leaders can be successful with artificial intelligence in their planning, implementation, and optimization"--
  • Sách/Book

  • Principles of macroeconomics

    • Authors: Lee Coppock (2024)

  • Macroeconomics is a branch of economics dealing with the performance, structure, behavior, and decision-making of an economy as a whole. This textbook presents an overview of macroeconomic issues such as: supply and demand, the determination of output, employment, unemployment, interest rates, and inflation. Monetary and fiscal policies are introduced, as are public debt and international economic issues. It also introduces basic models of macroeconomics and illustrates principles with the experience of the United States and other economies
  • Sách/Book

  • Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing

    • Authors: Petr Weinlich; Tereza Semerádová (2022)

  • In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs
  • Sách/Book

  • AP macroeconomics 2023

    • Authors: Eric R. Dodge (2022)

  • Ready to succeed in your AP course and ace your exam? Our 5 Steps to a 5 guides explain the tough stuff, offer tons of practice and explanations, and help you make the most efficient use of your study time. 5 Steps to a 5: AP Macroeconomics is more than a review guide, it’s a system that has helped thousands of students walk into test day feeling prepared and confident
  • Sách/Book

  • Banking and financial markets : new risks and challenges from fintech and sustainable finance

    • Authors: Paola Ferretti (2023)

  • This book provides the foundational knowledge essential for comprehending the functioning of financial markets and institutions and their current challenges. First, the book provides a general overview on the functioning of the EU financial system, examining financial markets and financial intermediaries features and activity and their contribution to economic growth.
  • Sách/Book

  • Bài giảng toán tài chính

    • Authors: Nguyễn Trung Trực (2010)

  • Cung cấp kiến thức toán cơ bản áp dụng trong lĩnh vực tài chính: lãi suất và chiết khấu theo lãi đơn; tài khoản vãng lai của ngân hàng thương mại; lãi gộp và chiết khấu theo lãi gộp; chuỗi niên kim; thanh toán nợ thông thường; thanh toán nợ trái phiếu
  • Sách/Book

  • Macroeconomics

    • Authors: Michael Parkin (2023)

  • To change the way students see the world: this is my goal in teaching economics and in writing this book. Three facts about students are my guiding principles. First, they want to learn, but they are over-whelmed by the volume of claims on their time and energy. So, they must see the relevance to their lives and future careers of what they are being asked to learn. Second, students want to get it, and get it quickly. So, they must be presented with clear and succinct explanations. And third, students want to make sense of today's world and be better prepared for life after school. So, they must be shown how to apply the timeless principles of economics and its models to illuminate and provide a guide to understanding today's events and issues, and the future challenges they are like...
  • Sách/Book

  • Cẩm nang quản trị công ty

    • Authors: - (2010)

  • Cuốn Cẩm nang này cung cấp những kiến thức đầy đủ và cập nhật về cả lý luận và thực tiễn điển hình được đúc rút từ kinh nghiệm khu vực và quốc tế. Hy vọng cuốn Cẩm nang sẽ giúp ích cho các công ty cổ phần đại chúng, đặc biệt là các công ty đại chúng niêm yết những kiến thức và kinh nghiệm nhằm nâng cao tính chuyên nghiệp trong tổ chức, vận hành công ty và nâng cao giá trị doanh nghiệp trên thị trường chứng khoán. Nâng cao khả năng thực hiện và áp dụng các nguyên tắc
  • Sách/Book

  • Applied macroeconomics : a practical introduction

    • Authors: Christian A. Conrad (2022)

  • This textbook provides a comprehensive overview of macroeconomic relationships and explains the most important macroeconomic variables in an easy-to-understand manner. The reader is introduced to important macroeconomic variables such as inflation and aggregate demand in chapters that build on one another. They learn, among other things, how economic crises arise or the role and functioning of money, capital and goods markets. The aim is to provide the reader with economic knowledge that can be applied in business practice. The economics material has been deliberately selected so that business studies content is usefully supplemented.