Item Infomation
| Title: | Achieving business competitiveness in a digital environment : opportunities in e-commerce and online marketing |
| Authors: | Petr Weinlich Tereza Semerádová |
| Keywords: | E-commerce | Online marketing | Tiếp thị kỹ thuật số | Thương mại điện tử |
| Issue Date: | 2022 |
| Publisher: | Springer |
| Abstract: | In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11474 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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