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Results 781-790 of 1251 (Search time: 0.148 seconds).
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  • Sách/Book

  • Macroeconomics for today

    • Authors: Irvin B. Tucker (2023)

  • This edition demonstrates how to apply basic macroeconomic principles in daily life and recognize macroeconomic concepts at work in today's news. You study the latest information on economic growth, federal deficits, monetary policy and other emerging developments in macroeconomics. Learning tools, road maps and corresponding interactive, digital MindTap resources with videos, tutorials and practice exercises immediately reinforce your understanding.
  • Sách/Book

  • AI and data engineering solutions for effective marketing

    • Authors: Lhoussaine Alla (2024)

  • The book features a highly selective collection of relevant and advanced scientific research by world-renowned researchers and experts in the field. It aims to provide concise and relevant answers to a wide range of questions at the crossroads of reflexivity on the adoption of innovative solutions in marketing through the mobilization of opportunities offered by data engineering and artificial intelligence, on the approaches to their operational anchoring and the accompanying conditions to be verified, and on the effectiveness of such a strategy and its impact on the commercial and global performance of companies and territories
  • Sách/Book

  • Handbook of real estate and macroeconomics

    • Authors: Charles Ka Yui Leung (2022)

  • "This Handbook collects a set of academic and accessible chapters to address three questions: What should real estate economists know about macroeconomics? What should macroeconomists know about real estate? What should readers know about the interaction between real estate and macroeconomics? Content is focused on four widely discussed themes: real estate-related wealth and macroeconomics, housing price dynamics and affordability, financial crises and structural change, and non-residential real estate. The chapter authors, active researchers from around the world, present evidence from various countries and datasets that are of interest to audiences across the globe, summarize insights from previous research and shed light on current issues. The Handbook of Real Estate and Macroeco...
  • Sách/Book

  • Advances in digital marketing in the era of artificial intelligence : case studies and data analysis for business problem solving

    • Authors: Moez Ltifi (2024)

  • "This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights t...
  • Sách/Book

  • Principles of economics

    • Authors: Lee Coppock; Dirk Mateer (2020)

  • "Crafted by award-winning Principles teachers Dirk Mateer and Lee Coppock, Principles of Economics' approach builds economics skills and intuition through relatable, memorable examples and applications. Mateer and Coppock's 40-plus years developing innovative classroom experiences is reflected across the text presentation, flexible teaching materials, and digital learning tools. This creates a cohesive learning system that increases engagement, participation, and success in the course"--
  • Sách/Book

  • Principle of macroeconomics : a streamlined approach

    • Authors: Robert H. Frank (2021)

  • "Our fourth streamlined edition arrives in the midst of some of the most dramatic upheavals ever witnessed, both in the economy generally and in higher education in particular. The COVID-19 pandemic has produced levels of unemployment not seen since the Great Depression and has created dramatic changes in the ways we teach across educational institutions at every level. These developments have reinforced our confidence in the instructional philosophy that motivated us to produce our first edition"--
  • Sách/Book

  • Principles of Marketing

    • Authors: - (2024)

  • Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
  • Sách/Book

  • AI innovation in services marketing

    • Authors: Ricardo Correia (2024)

  • "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"--
  • Sách/Book

  • Operational risk management : a complete guide for banking and fintech

    • Authors: Philippa Girling (2022)

  • This book also provides insight into some of the (often noto-rious) operational risk events that have occurred in the past 10 years, with analysis of the JPMorgan Whale event, the Archegos Credit Suisse event, the UBS and Société Générale unauthorized trading scandals, the reputational risk events related to LIBOR and the recent Australian Banking scandals, the Knight Capital technology misstep and the management of operational risk at the Olympics. The Covid-19 Pandemic's impact on operational risk losses is also explored, along with the effectiveness of preparations for that event
  • Sách/Book

  • Green marketing and entrepreneurship

    • Authors: Arne Nygaard (2024)

  • This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding.