Item Infomation
| Title: | AI and data engineering solutions for effective marketing |
| Authors: | Lhoussaine Alla |
| Keywords: | Marketing | Artificial intelligence | Trí tuệ nhân tạo | Tiếp thị |
| Issue Date: | 2024 |
| Abstract: | The book features a highly selective collection of relevant and advanced scientific research by world-renowned researchers and experts in the field. It aims to provide concise and relevant answers to a wide range of questions at the crossroads of reflexivity on the adoption of innovative solutions in marketing through the mobilization of opportunities offered by data engineering and artificial intelligence, on the approaches to their operational anchoring and the accompanying conditions to be verified, and on the effectiveness of such a strategy and its impact on the commercial and global performance of companies and territories |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11497 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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