Item Infomation
| Title: | AI innovation in services marketing |
| Authors: | Ricardo Correia |
| Keywords: | Service industries | Technological innovations | Artificial intelligence | Marketing | Ngành dịch vụ | Đổi mới công nghệ | Tiếp thị |
| Issue Date: | 2024 |
| Abstract: | "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"-- |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11483 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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