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  • Sách/Book

  • Strategic public relations leadership

    • Authors: Anne Gregory (2023)

  • "Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further de...
  • Sách/Book

  • Public relations and the digital : professional discourse and change

    • Authors: Clea Bourne (2022)

  • This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-cha...
  • Sách/Book

  • Travel and Tourism Public Relations

    • Authors: Merly Fiscal Arjona (2019)

  • Also discussed in the book is the awareness public relations create for the travel destinations, the ways to manage communication in a challenging situation, public relations at hotels, the challenges that come up in the management of tourists and the future of the travel and tourism industry.
  • Sách/Book

  • Giáo trình tôn giáo học đại cương

    • Authors: Nguyễn Ngọc Vĩnh (2009)

  • Trình bày đại cương về tôn giáo học và tôn giáo. Giới thiệu ba tôn giáo lớn trên thế giới (Phật giáo, Cơ đốc giáo, Islam giáo), một số tôn giáo ở Việt Nam và chính sách của nhà nước Việt Nam về tôn giáo
  • Sách/Book

  • Hospitality branding

    • Authors: Chekitan S. Dev (2012)

  • Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations.
  • Sách/Book

  • Artificial Intelligence for Cardiovascular Disease : Advances in Treatment

    • Authors: Rishabha Malviya (2025)

  • The new book addresses this need by discussing emerging uses of artificial intelligence and machine learning in the prediction, diagnosis, treatment, and management of cardiovascular diseases. It looks at AI in wearable technology, nuclear cardiac imaging, coronary CT angiography, and non-contrast cardiac CT methods.
  • Sách/Book

  • How baking works : exploring the fundamentals of baking science

    • Authors: Paula Figoni (2021)

  • The essence of baking is chemistry, and anyone who wants to be a master pastry chem must understand the principles and science that make baking work. Learn the whys and hows of every chemical reaction, essential ingredient, and technique.
  • Sách/Book

  • Complex Cases in Clinical Ophthalmology Practice

    • Authors: Inrava Khasnabish (2025)

  • This book examines challenging and unique clinical cases that present in various modalities of ophthalmic practice including private MD/OD office, private OD office, and in an ophthalmology department within a level 1 trauma center.