Item Infomation
| Title: | Hospitality branding |
| Authors: | Chekitan S. Dev |
| Keywords: | Hospitality industry | Marketing | Branding (Marketing) | Ngành dịch vụ khách sạn | Xây dựng thương hiệu (Tiếp thị) |
| Issue Date: | 2012 |
| Publisher: | Ithaca: Cornell University Press |
| Abstract: | Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12953 |
| Appears in Collections | Du lịch lữ hành |
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