Thông tin tài liệu
| Nhan đề : | Customer relationship management : how to develop and execute a CRM strategy |
| Tác giả : | Pearce, Michael |
| Chủ đề : | Customer relationship managemen; CRM strategy; Quản lý quan hệ khách hàng; Chiến lược CRM |
| Năm xuất bản : | 2021 |
| Nhà xuất bản : | Business Expert Press |
| Tóm tắt : | The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/14587 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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