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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Pearce, Michael | - |
| dc.date.accessioned | 2026-08-29T03:46:57Z | - |
| dc.date.available | 2026-08-29T03:46:57Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/14587 | - |
| dc.description.abstract | The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy. | vi |
| dc.format.extent | 205 | vi |
| dc.language.iso | en | vi |
| dc.publisher | Business Expert Press | vi |
| dc.subject | Customer relationship managemen | vi |
| dc.subject | CRM strategy | vi |
| dc.subject | Quản lý quan hệ khách hàng | vi |
| dc.subject | Chiến lược CRM | vi |
| dc.title | Customer relationship management : how to develop and execute a CRM strategy | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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