Item Infomation
| Title: | Marketing channel strategy : an omni-channel approach |
| Authors: | Robert W. Palmatier |
| Keywords: | Marketing Management | Marketing channels | Marketing channel strategy | Chiến lược kênh tiếp thị | Quản lý tiếp thị | Chiến lược đa kênh |
| Issue Date: | 2020 |
| Publisher: | Routledge |
| Abstract: | The book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/13390 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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