Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Robert W. Palmatier | - |
| dc.date.accessioned | 2025-09-09T04:06:21Z | - |
| dc.date.available | 2025-09-09T04:06:21Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/13390 | - |
| dc.description.abstract | The book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Marketing Management | Marketing channels | Marketing channel strategy | Chiến lược kênh tiếp thị | Quản lý tiếp thị | Chiến lược đa kênh | vi |
| dc.title | Marketing channel strategy : an omni-channel approach | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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