Thông tin tài liệu
| Nhan đề : | Contemporary marketing |
| Tác giả : | Boone, Louis E |
| Chủ đề : | Contemporary marketing; Marketing; Tiếp thị đương đại |
| Năm xuất bản : | 2016 |
| Nhà xuất bản : | South-Western Cengage Learning |
| Tóm tắt : | Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12913 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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