Item Infomation
| Title: | Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management |
| Authors: | Fotiadis, Thomas |
| Keywords: | Business logistics; Marketing; Quản lý chuỗi cung ứng |
| Issue Date: | 2022 |
| Publisher: | Routledge |
| Abstract: | One of very few textbooks that combine marketing with supply chain management, with a strong focus on the importance of the optimization and maximization of the value chain. Suitable for both advanced undergraduate and postgraduate students studying marketing management, marketing planning, logistics and supply chain management. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/12873 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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