Item Infomation
| Title: | Effectiveness of Influencer Marketing |
| Authors: | Johne, Jane |
| Keywords: | Marketing; Tiếp thị |
| Issue Date: | 2023 |
| Publisher: | Springer |
| Abstract: | This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10764 |
| Bộ sưu tập | 1-Kinh tế - Quản lý |
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