Item Infomation
| Title: | How people buy online : the psychology behind consumer behaviour |
| Authors: | Gupta, Seema |
| Keywords: | Consumer behavior; Marketing; Hành vi người tiêu dùng |
| Issue Date: | 2021 |
| Publisher: | SAGE Publications, Inc |
| Abstract: | A book that delves into human psychology to make sense of the world of marketing |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10751 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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