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Title: Marketing analytics : a practical guide to improving consumer insights using data techniques
Authors: Grigsby, Mike
Keywords: Marketing research; Nghiên cứu thị trường
Issue Date: 2022
Publisher: Kogan Page
Abstract: Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/10251
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