Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Grigsby, Mike | - |
| dc.date.accessioned | 2024-06-22T07:05:16Z | - |
| dc.date.available | 2024-06-22T07:05:16Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10251 | - |
| dc.description.abstract | Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose | vi |
| dc.format.extent | 337ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Kogan Page | vi |
| dc.subject | Marketing research | vi |
| dc.subject | Nghiên cứu thị trường | vi |
| dc.title | Marketing analytics : a practical guide to improving consumer insights using data techniques | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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