Item Infomation
| Title: | Marketing analytics : a machine learning approach |
| Authors: | Mansurali, A |
| Keywords: | Marketing research; Machine learning; Nghiên cứu thị trường |
| Issue Date: | 2023 |
| Publisher: | Taylor & Francis |
| Abstract: | With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9885 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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