Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Jeyanthi, P. Mary | - |
| dc.contributor.author | Mansurali, A | - |
| dc.date.accessioned | 2024-04-13T04:40:10Z | - |
| dc.date.available | 2024-04-13T04:40:10Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9885 | - |
| dc.description.abstract | With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics | vi |
| dc.format.extent | 350ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Taylor & Francis | vi |
| dc.subject | Marketing research | vi |
| dc.subject | Machine learning | vi |
| dc.subject | Nghiên cứu thị trường | vi |
| dc.title | Marketing analytics : a machine learning approach | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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