Item Infomation
| Title: | Internet Marketing and Big Data Exploitation |
| Authors: | Chaston, Ian |
| Keywords: | Internet marketing; Tiếp thị qua Internet |
| Issue Date: | 2015 |
| Publisher: | Palgrave Macmillan |
| Abstract: | Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9746 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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