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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chaston, Ian | - |
| dc.date.accessioned | 2024-03-30T07:43:43Z | - |
| dc.date.available | 2024-03-30T07:43:43Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9746 | - |
| dc.description.abstract | Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. | vi |
| dc.format.extent | 298ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Palgrave Macmillan | vi |
| dc.subject | Internet marketing | vi |
| dc.subject | Tiếp thị qua Internet | vi |
| dc.title | Internet Marketing and Big Data Exploitation | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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