Technical Marketing Communication: A Guide to Writing, Design, and Delivery

Abstract

This book is especially beneficial to the following readers:Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.