Item Infomation
| Title: | Marketing communications |
| Authors: | De Pelsmacker, Patrick |
| Keywords: | Communication in marketing; Marketing channels; Truyền thông trong tiếp thị; Kênh tiếp thị |
| Issue Date: | 2021 |
| Publisher: | Pearson |
| Abstract: | This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9414 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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