Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Geuens, Maggie | - |
| dc.contributor | Van Den Bergh, Joeri | - |
| dc.contributor.author | De Pelsmacker, Patrick | - |
| dc.date.accessioned | 2024-03-06T09:15:26Z | - |
| dc.date.available | 2024-03-06T09:15:26Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9414 | - |
| dc.description.abstract | This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. | vi |
| dc.format.extent | 582ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Pearson | vi |
| dc.subject | Communication in marketing | vi |
| dc.subject | Marketing channels | vi |
| dc.subject | Truyền thông trong tiếp thị | vi |
| dc.subject | Kênh tiếp thị | vi |
| dc.title | Marketing communications | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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