Item Infomation
| Title: | International marketing in times of sustainability and digitalization |
| Authors: | Graf, Erika |
| Keywords: | Export marketing; Green marketing; Internet marketing; Tiếp thị quốc tế; Tiếp thị xuất khẩu |
| Issue Date: | 2023 |
| Publisher: | De Gruyter |
| Abstract: | This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9411 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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