Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Graf, Erika | - |
| dc.date.accessioned | 2024-03-06T09:05:27Z | - |
| dc.date.available | 2024-03-06T09:05:27Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9411 | - |
| dc.description.abstract | This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. | vi |
| dc.format.extent | 301ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | De Gruyter | vi |
| dc.subject | Export marketing | vi |
| dc.subject | Green marketing | vi |
| dc.subject | Internet marketing | vi |
| dc.subject | Tiếp thị quốc tế | vi |
| dc.subject | Tiếp thị xuất khẩu | vi |
| dc.title | International marketing in times of sustainability and digitalization | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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