Item Infomation
| Title: | Ethics in marketing : international cases and perspectives |
| Authors: | Patrick E. Murphy |
| Keywords: | Marketing | Đạo đức kinh doanh | Đạo đức trong tiếp thị |
| Issue Date: | 2016 |
| Publisher: | Routledge |
| Abstract: | This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8864 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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