Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Patrick E. Murphy | - |
| dc.date.accessioned | 2023-11-09T02:25:06Z | - |
| dc.date.available | 2023-11-09T02:25:06Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8864 | - |
| dc.description.abstract | This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Marketing | Đạo đức kinh doanh | Đạo đức trong tiếp thị | vi |
| dc.title | Ethics in marketing : international cases and perspectives | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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