Item Infomation
| Title: | Strategic brand management : building, measuring, and managing brand equity |
| Authors: | Keller, Kevin Lane |
| Keywords: | Brand name products | Consumers evaluate | Người tiêu dùng | Thương hiệu sản phẩm |
| Issue Date: | 2020 |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/7058 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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