Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Keller, Kevin Lane | - |
| dc.date.accessioned | 2023-06-22T04:34:26Z | - |
| dc.date.available | 2023-06-22T04:34:26Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/7058 | - |
| dc.language.iso | en | vi |
| dc.subject | Brand name products | Consumers evaluate | Người tiêu dùng | Thương hiệu sản phẩm | vi |
| dc.title | Strategic brand management : building, measuring, and managing brand equity | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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