1-Kinh tế - Quản lý (562)



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  • Authors: Rachel Appleb (2018)

  • This section not only provides information on the teaching points covered in the unit, but also offers some background information on the main business theme of the unit and its importance in the current business world. If you are less familiar with the world of business, you will find this section especially helpful to read before starting a unit.

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  • Authors: - (2019)

  • This book analyzes the investment chapter of a new type of trade agreement between Canada and the European Union to help readers gain a better understanding of this mega-regional deal, which includes foreign investment protection. It first provides background information on the Comprehensive Economic and Trade Agreement (CETA), particularly focusing on the chapter on foreign investment, including the rules on the entry of investments, their protection and the stringent dispute settlement mechanism.

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  • Authors: Mankiw, N. Gregory (2014)

  • PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be the most popular and widely-used economics textbook among today's students. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

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  • Authors: Schneider, Uli (2023)

  • The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors.

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  • Authors: Danila, Nevi (2019)

  • This book develops new econometric models which have produced results for sound FOREX and financial management strategies. This book is multi-disciplinary, technical and specialized, but focused on contemporary and emerging issues in FOREX and financial markets in addressing the issues of financial markets and for theory and hypothesis development which have general implications for finance theory.

  • TVS.004817_TT_(Classroom companion) Magnus Hoffmann_ Martin Kolmar - Workbook for principles of microeconomics (2022).pdf.jpg
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  • Authors: Kolmar , Martin (2022)

  • The textbook pursues an integrative approach to modern microeconomics by critically reflecting on the main findings of economics from a philosophical standpoint and comparing them to approaches found in the social sciences. It adopts an institutional perspective to analyze the potential and limitations of different market types, and highlights implications for the design of the legal system and business practices throughout. In addition to traditional rational-choice models, important findings from behavioral economics and psychology are also presented.

  • TVS.004816_TT_(Asia-Pacific) Joshua Gans, Stephen King, Martin Byford, N Gregory Mankiw - Principles of Microeconomics-Cengage (2020).pdf.jpg
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  • Authors: Gans, Joshua (2022)

  • Principles of Microeconomics 8th edition focuses on the 10 core principles of economics to provide you with a clear understanding of the discipline. With an approachable, student-friendly writing style this resource will help you to quickly grasp economic concepts and build a strong understand of how economics applies to the real world.

  • TVS.004815_TT_(Applied Economics and Policy Studies) Xiaolong Li, Chunhui Yuan, John Kent - Proceedings of the 6th International Conference on Economi.pdf.jpg
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  • Authors: Yuan, Chunhui (2023)

  • This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference.

  • TVS.004814_TT_Ritu Srivastava - Marketing of Consumer Financial Products_ Insights From Service Marketing-Business Expert Press (2023).pdf.jpg
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  • Authors: Srivastava, Ritu (2023)

  • This book provides a paradigm shift of thinking that is necessary to address the changing needs of the customers demanding for personalized and customized financial services in a globally competitive market.This book is a practical treatise synergized with a straightforward presentation style. The concepts presented are relatable to the Global Financial Supply Chains.

  • TVS.004813_TT_Joseph Heagney - Fundamentals of Project Management, Sixth Edition-HarperCollins Leadership (2022).pdf.jpg
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  • Authors: Heagney, Joseph (2022)

  • The Sixth Edition of this trusted bestseller offers the practical guidelines and tools project managers have come to expect, along with new information explaining changes to the PMBOK® Guide

  • TVS.004810_TT_Jack R. Meredith, Samuel J. Mantel - Project Management_ A Managerial Approach  -John Wiley & Sons (2009).pdf.jpg
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  • Authors: Meredith, Jack R (2009)

  • In this Seventh Edition of a must-read text, authors Jack Meredith and Samuel J. Mantel, Jr., draw from their own extensive experience in operations management to show you how to select, initiate, operate, and control all types of projects.

  • TVS.004809_TT_Hamid Doost Mohammadian - International Project Management, Volume II_ A Focus on Value Engineering and Project Value Improvement-Moment.pdf.jpg
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  • Authors: Mohammadian, Hamid Doost (2019)

  • International Project Management will bridge the gap of knowledge and highlight the modern and effective findings related to international project management, value engineering, and multinational cooperation. The author teaches about specifics of international project management and he defines what exactly a project should contain, sharing personal examples as well as models that include all the required steps to reach the set goals.

  • TVS.004808_TT_Larson, Erik W.__ Clifford F. Gray - Project Management_ the Managerial Process (2020).pdf.jpg
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  • Authors: Gray, Clifford F (2021)

  • Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more importantly, on why it works. It’s not intended to specialize by industry type or project scope, rather it is written for the individual who will be required to manage a variety of projects in a variety of organizational settings.

  • TVS.004807_TT_(R) Project Management Institute - A Guide to the Project Management Body of Knowledge_ PMBOK-Project Management Institute (2013).pdf.jpg
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  • Authors: - (2013)

  • A Guide to the Project Management Body of Knowledge (PMBOK® Guide) —Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results.

  • TVS.004805_TT_Trevor Clohessy - Blockchain in Supply Chain Digital Transformation-CRC Press (2023).pdf.jpg
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  • Authors: Clohessy, Trevor (2023)

  • This book shares blockchain supply chain use cases across a range of industries including smart cities, food imports, product traceability, decentralised finance, procurement, energy management, consensus mechanism security, and industry 4.0. Given its scope, it is primarily intended for academics, students, researchers, and practitioners who want to learn more about how blockchain can digitally transform global supply chains.

  • TVS.004803_TT_Ron Basu - Managing Global Supply Chains_ Contemporary Global Challenges in Supply Chain Management-Routledge (2023).pdf.jpg
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  • Authors: Basu, Ron (2023)

  • This new edition specifically focuses on seven contemporary challenges that have affected global supply chain management. Recent disruptions to global supply chains created by COVID-19 and the Ukraine conflict have resulted in significant geographical shifts in supply and demand. High inflation and the cost of living crisis have, in turn, created problems for finely-tuned global supply chains.