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Tác giả : Trương Đình Chiến (2012) - Tổng quan về quản trị marketing. Kế hoạch hoá chiến lược marketing. Phân tích môi trường marketing. Chiến lược marketing mục tiêu. Các chiến lược cạnh tranh và phát triển. Quản trị các chương trình marketing. Các công cụ hỗ trợ cho hoạch định và chiến lược quản trị marketing. Tổ chức thực hiện và kiểm soát marketing
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Tác giả : Jeff Sutherland. (2014) - The revolutionary project management system that transformed how the tech industry works, now translated and explained for the broader business world. For those who believe that there must be a more efficient way for people to get things done, Scrum pioneer Jeff Sutherland offers a thought provoking book about the management process that is changing the way we work.
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Tác giả : Kenneth A. Adams (2018) - This manual’s focus remains how to express contract terms in prose that is free of the archaisms, redundancies, ambiguities, and other problems that afflict traditional contract language. With exceptional analysis and an unmatched level of practical detail, Mr. Adams highlights common sources of confusion and recommends clearer and more concise alternatives. This manual is organized to facilitate easy reference, and it illustrates its analysis with numerous examples. Consult it to save time in drafting and negotiation and to reduce the risk of dispute.
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Tác giả : Richard M. Steers (2020) - This new edition pairs a richly illustrated text with management applications, key concepts, discussion questions, web-based cases and skill-building exercises aimed at current and aspiring managers. Each chapter is accompanied by a Manager's Notebook highlighting field strategies and encouraging students to develop multicultural competence that will be highly valued by future employers.
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Tác giả : Relaxing Mugiwara (2021) - With this ebook you will learn everything that you need to know to use the TikTok platform to market your business successfully. You will learn: How to use the TikTok platform to market your business successfull About businesses and organizations that have already leveraged the TikTok platform to get the word out How to engage with your audience on TikTok How to create viral videos and grow your TikTok account How the platform works and how the users interact with each other And much more!
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Tác giả : Tracy L Tuten (2018) - The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga
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Tác giả : CoSo (2013) - -
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Tác giả : - (2013) - Internal Control – Integrated Framework sets forth three categories of objectives: operations, reporting, and compliance. The focus of the Compendium is the external financial reporting category of objectives, a subset of the reporting category. External financial reporting objectives address the preparation of financial reports for external parties, including:Financial statements for external purposes. Other external financial reporting derived from an entity’s financial and accounting books and records
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Tác giả : Joshua Rosenbaum (2018) - Investment Banking: Valuation, LBOs, M&A, and IPOs, 3rd Edition is a highly accessible and authoritative book written by investment bankers that explains how to perform the valuation work and financial analysis at the core of Wall Street – comparable companies, precedent transactions, DCF, LBO, M&A analysis...and now IPO analytics and valuation. Using a step-by-step, how-to approach for each methodology, the authors build a chronological knowledge base and define key terms, financial concepts, and processes throughout the book
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Tác giả : Dinesh Shenoy (2018) - This book presents a compilation of over 200 numerical problems and solutions that students can use to learn, practice and master the Inventory Control and Management concepts. Intended as a companion to any of the standard textbooks in Inventory Control and Management and written in simple language, it illustrates very clearly the steps students need to follow in order to solve a given problem. It also explains which solution methodologies can be used under which circumstances. Offering an ideal one-stop resource for mid-level engineering and business students who have taken Inventory Management or a related subject as an elective, this book is the only one students will ever need to...
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Tác giả : Thomas Walker (2023) - This book addresses this gap by providing a comprehensive overview of various fintech applications and by analyzing what they mean for the future of banking. Given the potentially disruptive power of fintech, the book will focus on the challenges banking supervisors are likely to encounter as a result of fintechs continual ascent.
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Tác giả : Sebastian, Hans-Jürgen (2015) - This contributed volume presents selected research papers from the 8th workshop on Logistics and Supply Chain Management, which was held in October 2013 in Berkeley, California. It focuses on the topical issue of quantitative approaches in logistics and supply chain management, mainly covering facility location and location routing; vehicle routing and scheduling; courier, express and parcel service network design; healthcare logistics as well as logistics risk management. The target audience primarily comprises research experts and practitioners in the field, but the book will also be beneficial to graduate students
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Tác giả : Roberto Rossi. (2021) - Inventory Analytics provides a comprehensive and accessible introduction to the theory and practice of inventory control - a significant research area central to supply chain planning. The book outlines the foundations of inventory systems and surveys prescriptive analytics models for deterministic inventory control. It further discusses predictive analytics techniques for demand forecasting in inventory control and also examines prescriptive analytics models for stochastic inventory control
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Tác giả : Hennie Van Greuning (2020) - Many models exist for analyzing risk of banks and other corporate entities. This publication aims to complement existing methodologies by establishing a comprehensive framework for the assessment of banks, not only by using financial data but also by considering corporate governance. It takes as axiomatic that each of the key players in the corporate governance process (such as shareholders, directors, executive managers, and internal and external auditors) is responsible for some component of financial and operational risk management. This fourth edition of Analyzing Banking Risk remains faithful to the objectives of the original. The additions include new capital and financial risk ...
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Tác giả : James P. Lewis (2023) - It provides an thorough, applications-oriented understanding of the issues in the practice of contemporary project management and a useful reinforcement of the Project Management Institute's recommended success strategies. Every chapter of Project Planning, Scheduling and Control contains a wealth of essential information--from the role of the project manager and description of the PMBOK® Guide to Whole Brain® project management and how to achieve high performance project management.
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Tác giả : Alan McKinnon (2015) - Các chủ đề chính khác được xem xét trong cuốn sách bao gồm: kiểm toán carbon trong chuỗi cung ứng; giảm tác động môi trường của hoạt động kho bãi; nâng cao hiệu quả năng lượng của vận tải hàng hóa; làm cho logistics thành phố bền vững hơn với môi trường; hậu cần đảo ngược cho việc quản lý chất thải; vai trò của chính phủ trong việc thúc đẩy logistics bền vững.
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Tác giả : Jimmy Skoglund (2015) - This book is the product of the authors' experience in developing and implementing risk analytics in banks around the globe, giving you a comprehensive, quantitative-oriented risk management guide specifically for the practitioner.Compute and manage market, credit, asset, and liability risk.Perform macroeconomic stress testing and act on the results.Get up to date on regulatory practices and model risk management. Examine the structure and construction of financial risk systems.Delve into funds transfer pricing, profitability analysis, and more .Quantitative capability is increasing with lightning speed, both methodologically and technologically.
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Tác giả : Christopher R. Thomas (2019) - The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms
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Tác giả : Linda Coles (2018) - -
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Tác giả : - (2024) - Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s cons...
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