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Authors: Pearce, Joseph (2014) - The wisdom of the ages, the perennial truths that have guided humanity throughout its history, serves as a constant reminder to each new generation of the limits to human ambition. But if this wisdom is a warning, it is also a battle cry. Schumacher saw that we needed to relearn the beauty of smallness, of human-scale technology and environments. It was no coincidence that his book was subtitled Economics as if People Mattered.
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Authors: Quesenberry, Keith A (2023) - Quesenberry and Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media.
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Authors: Johne, Jane (2023) - This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success.
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Authors: Karsaklian, Eliane (2023) - Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different
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Authors: Thill, John V (2024) - The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.
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Authors: Sklar, Bernard (2021) - This book provides comprehensive coverage of digital communication systems, and illuminates the big picture and details of modulation, coding, and signal processing, tracing signals and processing steps from information source through sink.
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Authors: Hubbard, Glenn (2022) - Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions every day. With ever-changing US and world economies, the 8th Edition has been updated with the latest devel
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Authors: Mandel, Michael J (2018) - Economics, The Basics third edition focuses on developing a student's economic literacy without overwhelming to provide a window into what's happening in the current economy.
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Authors: Thill, John (2020) - Help your students launch their careers with modern communication skills
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Authors: Ebert, Ronald J (2020) - For introductory business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts.
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Authors: Berk, Jonathan B (2024) - Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can “practice finance to learn finance” by solving problems like those faced by today's professionals. The 6th Edition features the latest research, data, events and technologies to help you develop the tools you need to make sound financial decisions.
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Authors: Hirsch, Jeffrey A (2023) - You’ll master key cycles and trends, including the “January Barometer,” the “Santa Claus Rally,” the “Best Six Months,” and the four-year “Presidential Election Cycle” as you learn to trade and invest with confidence.
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Authors: Solomon, Micah (2023) - "There comes a time when business owners, managers, and startups can't see objectively where their weaknesses lie. Whether they are already at the top of their game and want to stay there, are concerned about diminishing sales and increased competition, or are building something brand-new, Micah Solomon's unique lens as a "customer service sleuth" will help businesses assess whether they are delivering the goods and services they have always intended"--
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Authors: Toseland, Ronald W (2021) - Thoroughly updated throughout, the new edition of An Introduction to Group Work Practice includes research on virtual groups, updated and deeper content on practice with treatment and task groups, the most current literature on working with reluctant and resistant group members, updated and expanded sections on working with individuals who have difficulty engaging in and sustaining work in groups, updated material on leadership and diversity, and thoroughly updated reference material and new content from evidence-based practice sources.
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Authors: Hernández, Jorge E (2021) - Topics covered in this book are: global logistics environments in manufacturing industries, key logistic decision-making parameters, global logistics management and its impact on container logistics processes, logistic market clusters and many more
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Authors: Gupta, Seema (2021) - A book that delves into human psychology to make sense of the world of marketing
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Authors: Solomon, Michael R (2023) - Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas prese
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Authors: Parsons, Elizabeth (2023) - This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.
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Authors: Smith, Andrew (2024) - The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint
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Authors: Gupta, Gaurav (2023) - Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic
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