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  • Sách/Book

  • Supply chain logistics management

    • Authors: Donald J. Bowersox (2024)

  • We note several changes and additions to this new edition:Expanded and revised the discussion in Chapter 1 on the broad application of Logistics and Supply Chain Management to include other applications beyond just the movement of goods. Updated the discussion on Information Technology in Chapter 2 to provide a broad derspective of the impacts of technology on modern supply chain practice. Updated sections on technology in subsequent application-specific chapters. Added discussion on how consumer and technology disruptors have and will continue to impactLogistics and Supply Chain Management.
  • Sách/Book

  • Managing operations : across the supply chain

    • Authors: Morgan Swink (2024)

  • The Fifth Edition of Managing Operations Across the Supply Chain offers a global, supply chain perspective of operations management treatment that embraces the foundations of operations management but includes new frameworks, concepts, and tools to address the demands of today and changing needs of the future. We live in dynamic and exciting times due to many changes affecting nearly every aspect of business - including operations management. This fourth edition reflects key shifts in operations management.
  • Sách/Book

  • Digital marketing : strategic planning & integration

    • Authors: Annmarie Hanlon (2022)

  • The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok
  • Sách/Book

  • Supply chain analytics : concepts, techniques and applications

    • Authors: Kurt Y. Liu (2022)

  • This innovative new core textbook, written by an experienced professor and practitioner in supply chain management, offers a business-focused overview of the applications of data analytics and machine learning to supply chain management. Accessible yet rigorous, this text introduces students to the relevant concepts and techniques needed for data analysis and decision making in modern supply chains and enables them to develop proficiency in a popular and powerful programming software.
  • Sách/Book

  • Global logistics and supply chain management

    • Authors: Chandra Lalwani (2012)

  • The latest edition of Global Logistics and Supply Chain Management conveys to both advanced students and practitioners the diverse operational and strategic content of the subjects of logistics and supply chain management. Logistics is a key driver of globalization and facilitator of international trade and development
  • Sách/Book

  • A practical guide to logistics : an introduction to transport, warehousing, trade and distribution

    • Authors: Jerry Rudd (2019)

  • A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge....
  • Sách/Book

  • Giáo trình Hành vi người tiêu dùng

    • Authors: Vũ Huy Thông (2021)

  • Trình bày tổng quan về hành vi người tiêu dùng. Phân tích ảnh hưởng của môi trường văn hoá, giai tầng xã hội, gia đình, nhân cách và lối sống tới hành vi người tiêu dùng. Nghiên cứu hành vi với việc mua sắm của khách hàng
  • Sách/Book

  • Lectures in the microeconomics of choice : foundations, consumers, and producers

    • Authors: W.D.A. Bryant (2023)

  • This book is devoted to a detailed study of the first question. Its Companion Volume (Economy-Wide Microeconomics: Equilibrium, Optimality, Applications and Tests) makes a detailed study of the second question. This book begins with the Arrow-Debreu theory of consumer choice. This theory supposes people choose so as to maximize a complete, continuous, transitive, and reflexive binary preference relation over a non-empty and compact choice set, under certainty. The book then studies numerous modifications, relaxations, and generalizations of each of these restrictions - up to and including recent work on Behavioral theories of choice.
  • Sách/Book

  • Macroeconomics

    • Authors: N. Gregory Mankiw (2021)

  • This new edition is no exception, with a true digital revision in the Achieve online platform. Along with cutting edge coverage of the economic impact of the COVID-19 pandemic, the new edition doubles the number of end-of-chapter questions written by Greg Mankiw and available only in Achieve, and new digital resources including step-by-step graphs, exercises that link to live FRED data, and new EconoFact Analyses exercises chosen personally by Professor Mankiw
  • Sách/Book

  • Handbook of agricultural economics

    • Authors: Gordon C. Rausser.; Bruce L. Gardner (2002)

  • Volume IB deals with the economics of agricultural products after they leave the farm. Seven chapters explain recent developments in application of dual approaches in household economies, the industrial organization of food marketing, marketing margins between farm and retail prices, spatial price analysis, commodity storage and price stabilization, commodity futures and options markets, and the economics of food safety.