Item Infomation
| Title: | Digital marketing : strategic planning & integration |
| Authors: | Annmarie Hanlon |
| Keywords: | Internet marketing | Business and Management | Tiếp thị Internet | Kinh doanh và Quản lý |
| Issue Date: | 2022 |
| Abstract: | The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11321 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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