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  • Sách/Book

  • Digital Marketing in 2023: A Quickstart Guide

    • Authors: Martin John Pidsley (2023)

  • This book should act as a guide to help you get started in the world of digital marketing. You may already be aware of some of the platforms or skills we talk about throughout this guide, but we hope you find it useful in either cementing some of your current knowledge or making you aware of new opportunities to promote your brand or business.
  • Sách/Book

  • AQA a-Level Economics

    • Authors: James Powell (2023)

  • Provides strong support in preparing for the topics on the AQA A-level Economics specification - Features up-to-date case studies that engage with the latest economic developments, including the effects of Brexit, the pandemic and more - Includes features to help with quantitative skills support and developing chains of reasoning, plus making links between topics, with updated exam-style questions
  • Sách/Book

  • Business process management : concepts, languages, architectures

    • Authors: Mathias Weske (2024)

  • The 4th edition of his book contains significant updates, including a new section on directly follows graphs that play a crucial role in process mining. In addition, the core of declarative process modeling is introduced. The increasingly important role of data in business processes is addressed by a new section on data objects and data models in the data and decision chapter. To cover a recent trend in process automation, the enterprise systems architecture chapter now includes a section on robotic process automation. Mathias Weske argues that all communities involved need to have a common understanding of the different aspects of business process management. Hence his textbook is ideally suited for classes on business process management, information systems architecture, and workf...
  • Sách/Book

  • Research design in business and management : a practical guide for students and researchers

    • Authors: Stefan Hunziker (2024)

  • This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research.
  • Sách/Book

  • Supply chain leadership : developing a people-centric approach to effective supply chain management

    • Authors: Peter W. Robertson (2022)

  • Supply Chain leaders are key to achieving sustainable supply chain excellence and long-term competitive advantage. This book addresses 'big-picture' supply chain leadership and provides a roadmap and practical advice to help Supply Chain leaders successfully navigate this challenging social and technical environment. The book describes crucial leadership characteristics and explains the actions necessary to develop and appraise the skills in both new and existing leaders. It presents a socio-technical framework, which includes the key aspects of supply chain relationships, the supply chain business environment, overall supply chain competitiveness, supply chain sustainability, and supply chain risks. The book works through the recruitment, training and development of leaders as well...
  • Sách/Book

  • Negotiation for entrepreneurship : achieving a successful outcome

    • Authors: Vimal Babu (2023)

  • The book deals with extraordinary insights about negotiation for start-up entrepreneurs and introduces several strategies and tactics to improve negotiation skills in an entrepreneurial ecosystem. Authors unbox several complex and conflicting scenarios and attempt to build an entrepreneurial mindset to crack great deals with smart application of negotiation strategies and tactics
  • Sách/Book

  • Zero To Mastery In International Financial Management: No.1 Book To Become Zero To Hero In Financial Management

    • Authors: Lawrence Mason (2022)

  • This Is One Of The Best International Finance Management Book For Beginners To Advanced Because It Take You From The Basic Level Of International Finance Management To High Level International Finance Management.You Can Become International Finance Management Zero To Hero In Very Less Time!!!The Concepts In This International Finance Management Book Are Explained Very Beautifully With Examples.This Is The Only Book You Need For Expertise In International Finance Management.
  • Sách/Book

  • Operations and supply chain management

    • Authors: David A. Collier (2021)

  • Gain a clear understanding of the fundamental concepts and applications behind operations and supply chain management with the reader-friendly approach in Collier/Evans' popular Operations and Supply Chain Management. The authors present detailed, solved problems throughout this edition to illustrate key formulas and computations as you learn to complete both manual and digital calculations using Excel spreadsheet templates and other Excel models for optimization and simulation. Even more review questions, cases, experiential activities, problems and exercises as well as feature boxes teach you how to work with the latest operations management (OM) and supply chain management (SCM) concepts and tools.