- Sách/Book
Authors: Janell NaKia Harvey (2020) - "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"
|
- Sách/Book
Authors: The JotUrl Team (2021) - Marketing Analyticsby the JotUrl Team is your complete guide to leverage marketing analytics and succeed online with your business. Featuring branded links, tracking links for off-site tracking, guides for Instagram, LinkedIn, Leads acquisition and Mailchimp, UTM Parameters, Retargeting, Deep Links and Affiliate Marketing. Plus tens of practical application case studies
|
- Sách/Book
Authors: David J. Bradley (2019) - This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.
|
- Sách/Book
Authors: David Alexander (2020) - He eighth edition of International Financial Reporting and Analysis has been thoroughly updated in line with changes to International Financial Reporting Standards. Chapters throughout have been rewritten with an increased focus on ethics, sustainability and corporate governance. In addition, all the real-world illustrations and company reports have been reviewed and replaced with up-to-date examples. The international expertise of the stellar author team is woven throughout the text. MindTap, an online learning solution encompassing many different content types, is available with this title. MindTap can be customized to suit your course and contains supporting applications and analytics to help learners make the most of the range of content
|
- Sách/Book
Authors: Bahaaeddin Alareeni (2024) - This book proceedings addresses a crucial gap in understanding the impact of technology on Business Model Innovation (BMI). It emphasizes the need for further research to explore the intricate relationship between technology and BMI, focusing on opportunities and challenges. By delving into how technology influences emerging business model innovations and enhances operational efficiency, the publication aims to advance knowledge. Inviting diverse research methods, it sheds light on various ideas within the technology and BMI realm.
|
- Sách/Book
Authors: Ross P. Buckley (2024) - Examines how finance is being transformed by technology and innovation including AI, blockchain, BigData, cloud computing, cryptocurrencies, central bank digital currencies, and distributed ledger technology. Explores how societies can best benefit from, and how regulators and policymakers might best approach, the FinTech revolution
|
- Sách/Book
Authors: David B Grant (2023) - Sustainable Logistics and Supply Chain Management is an essential textbook for undergraduate and postgraduate students for understanding sustainability as it pertains to logistics operations. This book covers the direct environmental impacts of logistics and supply chain processes, including emissions and waste, as well as how wider changes such as globalization need to be given similar considerations. Presenting different pathways to guide readers, case studies and supported by extensive research, this book provides all the support needed to understand and implement a sustainable approach
|
- Sách/Book
Authors: Paramartha Dutta (2021) - This book constitutes the refereed proceedings of the Third International Conference on Computational Intelligence, Communications, and Business Analytics, CICBA 2021, held in Santiniketan, India, in January 2021. The 12 full papers and 8 short papers presented in this volume were carefully reviewed and selected from 84 submissions. The papers are organized in topical sections on computational forensic (privacy and security); computational intelligence; data science and advanced data analytics; and intelligent data mining and data warehousing
|
- Sách/Book
Authors: Darrin Erickson (2023) - This book discusses the pros and cons of investing outside of one's home region, and why all investors should invest globally. This book will serve as a practical guide to global investing. It will benefit both inexperienced and experienced investors and will be written in a way that is easily understood by all
|
- Sách/Book
Authors: Marc Helmold (2022) - This book provides a valuable overview of concrete negotiations in industry and business and shows ways to achieve successful negotiation breakthroughs. It brings together the aspects of negotiation preparation, negotiation execution, negotiation psychology, and negotiation success that have often been perceived separately until now. The authors provide helpful recommendations for effectively taking into account intercultural elements as well. This book is particularly interesting for employees in development, quality management, purchasing, production, marketing and sales who negotiate prices, performance characteristics of products and services and quality characteristics with customers or suppliers.
|