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  • Sách/Book

  • Proceedings of the 6th International Conference on Economic Management and Green Development

    • Authors: Yuan, Chunhui (2023)

  • This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference.
  • Sách/Book

  • Principles of Microeconomics

    • Authors: Gans, Joshua (2022)

  • Principles of Microeconomics 8th edition focuses on the 10 core principles of economics to provide you with a clear understanding of the discipline. With an approachable, student-friendly writing style this resource will help you to quickly grasp economic concepts and build a strong understand of how economics applies to the real world.
  • Sách/Book

  • Workbook for Principles of Microeconomics

    • Authors: Kolmar , Martin (2022)

  • The textbook pursues an integrative approach to modern microeconomics by critically reflecting on the main findings of economics from a philosophical standpoint and comparing them to approaches found in the social sciences. It adopts an institutional perspective to analyze the potential and limitations of different market types, and highlights implications for the design of the legal system and business practices throughout. In addition to traditional rational-choice models, important findings from behavioral economics and psychology are also presented.
  • Sách/Book

  • Managing sustainable business : an executive education case

    • Authors: Gilbert G. Lenssen (2019)

  • The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
  • Sách/Book

  • Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement

    • Authors: Schneider, Uli (2023)

  • The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors.
  • Sách/Book

  • Foreign exchange market intervention : market microstructure models and empirical investigations

    • Authors: Danila, Nevi (2019)

  • This book develops new econometric models which have produced results for sound FOREX and financial management strategies. This book is multi-disciplinary, technical and specialized, but focused on contemporary and emerging issues in FOREX and financial markets in addressing the issues of financial markets and for theory and hypothesis development which have general implications for finance theory.
  • Sách/Book

  • Foreign investment under the comprehensive economic and trade agreement (CETA). Edited by: Makane Moïse Mbengue, Stefanie Schacherer

    • Authors: - (2019)

  • This book analyzes the investment chapter of a new type of trade agreement between Canada and the European Union to help readers gain a better understanding of this mega-regional deal, which includes foreign investment protection. It first provides background information on the Comprehensive Economic and Trade Agreement (CETA), particularly focusing on the chapter on foreign investment, including the rules on the entry of investments, their protection and the stringent dispute settlement mechanism.
  • Sách/Book

  • Principles of microeconomics

    • Authors: Mankiw, N. Gregory (2014)

  • PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be the most popular and widely-used economics textbook among today's students. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.
  • Sách/Book

  • Business Result Pre- Intermediate: teacher's book

    • Authors: Rachel Appleb (2018)

  • This section not only provides information on the teaching points covered in the unit, but also offers some background information on the main business theme of the unit and its importance in the current business world. If you are less familiar with the world of business, you will find this section especially helpful to read before starting a unit.
  • Sách/Book

  • Marketing management

    • Authors: Philip Kotler (2016)

  • The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.