Item Infomation
| Title: | Marketing management |
| Authors: | Philip Kotler |
| Keywords: | Marketing | Quản lý tiếp thị |
| Issue Date: | 2016 |
| Publisher: | Pearson Education |
| Abstract: | The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10704 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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