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  • Sách/Book

  • International marketing in times of sustainability and digitalization

    • Authors: Graf, Erika (2023)

  • This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples.
  • Sách/Book

  • Business marketing management in a Business-to-Business context

    • Authors: D.P. Warne (2023)

  • This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers.
  • Sách/Book

  • Applied Statistics Business Economics

    • Authors: Doane, David P (2018)

  • Provide More In-Depth Explanation of the Why and Let the Software Take Care of the How The emphasis of the 6th edition remains the same; thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing limitations of statistics.
  • Sách/Book

  • New Models for Sustainable Logistics : Internalization of External Costs in Inventory Management

    • Authors: Digiesi, Salvatore (2016)

  • This book introduces new inventory models to support decision-making when cost of externalities are jointly considered along with costs of logistics. Internalization of cost of externalities gives rise to new logistics costs estimates and functions which managers, researchers, lecturers and students should refer in facing with logistics issues. This book focuses on freight transports of industrial production systems.
  • Sách/Book

  • Strategic marketing planning : a step-by-step approach

    • Authors: Alsem, K. J (2024)

  • This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values.
  • Sách/Book

  • Macroeconomic Theory

    • Authors: Böhm, Volker (2017)

  • This textbook offers a unique approach to macroeconomic theory built on microeconomic foundations of monetary macroeconomics within a unified framework of an intertemporal general equilibrium model extended to a sequential and dynamic analysis. It investigates the implications of expectations and of stationary fiscal policies on allocations, on the quantity of money, and on the dynamic evolution of the economy with and without noise.
  • Sách/Book

  • Logistics Management

    • Authors: Grant, David B (2012)

  • Logistics Managementtakes a customer-facing approach to Logistics and blends traditional logistics activities with current developments in the business environment to produce an essential text for anybody studying logistics.