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  • Sách/Book


  • Authors: Peter Atrill (2018)

  • It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.This text is aimed at undergraduate students who wish to grasp key elements of management accounting and those seeking a foundation for further study.

  • Sách/Book


  • Authors: Earl K. Stice (2021)

  • Financial Accounting, IFRS Edition, Third Edition serves as a guide for students to comprehend and give insights into accounting of the modern business world. This textbook will focus on core concepts and procedures based on the International Financial Reporting Standards (IFRS) and supported by real company examples including those in Asia.

  • Sách/Book


  • Authors: Weygandt, Jerry J (2012)

  • More discussions focus on risk management as a result of the financial crisis. The examples also emphasize current examples in order to help accountants make the connection to their everyday lives. This book does not include an Access Code to any additional content.

  • Sách/Book


  • Authors: Hull, John (2021)

  • A college textbook for courses in business, economics, financial mathematics and financial engineering. A reference book for practitioners in derivatives markets"

  • Sách/Book


  • Authors: De Pelsmacker, Patrick (2021)

  • This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.

  • Sách/Book


  • Authors: Coyle, John J. (John Joseph) (2016)

  • The tenth edition of SUPPLY CHAIN MANAGEMENT: A LOGISTICS PERSPECTIVE refined its focus on the supply chain approach by blending logistics theory with practical applications and includes updated material on the latest technology, transportation regulations, pricing, and other issues.

  • Sách/Book


  • Authors: Lee, Paul Tae-Woo (2018)

  • This book describes a wide range real-case applications of Multi-Criteria Decision Making (MCDM) in maritime related subjects including shipping, port, maritime logistics, cruise ports, waterfront developments, and shipping finance, et cetera In such areas, researchers, students and industrialists, in general, felt struggling to find a step-by-step guide on how to apply MCDM to formulate effective solutions to solving real problems in practice. This book focuses on the in-depth analysis and applications of the most well-known MDCM methodologies in the aforementioned areas. It brings together an eclectic collection of twelve chapters which seek to respond to these challenges