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  • Managerial economics : foundations of business analysis and strategy

    • Authors: Christopher R. Thomas (2019)

  • The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms
  • Sách/Book

  • Internal Control – Integrated Framework :Internal Control over External Financial Reporting: A Compendium of Approaches and Examples

    • Authors: - (2013)

  • Internal Control – Integrated Framework sets forth three categories of objectives: operations, reporting, and compliance. The focus of the Compendium is the external financial reporting category of objectives, a subset of the reporting category. External financial reporting objectives address the preparation of financial reports for external parties, including:Financial statements for external purposes. Other external financial reporting derived from an entity’s financial and accounting books and records
  • Sách/Book

  • Quantitative approaches in logistics and supply chain management:

    • Authors: Sebastian, Hans-Jürgen (2015)

  • This contributed volume presents selected research papers from the 8th workshop on Logistics and Supply Chain Management, which was held in October 2013 in Berkeley, California. It focuses on the topical issue of quantitative approaches in logistics and supply chain management, mainly covering facility location and location routing; vehicle routing and scheduling; courier, express and parcel service network design; healthcare logistics as well as logistics risk management. The target audience primarily comprises research experts and practitioners in the field, but the book will also be beneficial to graduate students
  • Sách/Book

  • Green logistics : improving the environmental sustainability of logistics

    • Authors: Alan McKinnon (2015)

  • Các chủ đề chính khác được xem xét trong cuốn sách bao gồm: kiểm toán carbon trong chuỗi cung ứng; giảm tác động môi trường của hoạt động kho bãi; nâng cao hiệu quả năng lượng của vận tải hàng hóa; làm cho logistics thành phố bền vững hơn với môi trường; hậu cần đảo ngược cho việc quản lý chất thải; vai trò của chính phủ trong việc thúc đẩy logistics bền vững.
  • Sách/Book

  • Social media marketing

    • Authors: Tracy L Tuten (2018)

  • The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga
  • Sách/Book

  • Essentials of negotiation

    • Authors: Roy J Lewicki (2024)

  • Essentials of Negotiation is a condensed version of the main text, Negotiation. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Several chapters from the main text have been condensed for this volume. These condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation sub processes, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process
  • Sách/Book

  • Giáo trình quản trị marketing

    • Authors: Trương Đình Chiến (2012)

  • Tổng quan về quản trị marketing. Kế hoạch hoá chiến lược marketing. Phân tích môi trường marketing. Chiến lược marketing mục tiêu. Các chiến lược cạnh tranh và phát triển. Quản trị các chương trình marketing. Các công cụ hỗ trợ cho hoạch định và chiến lược quản trị marketing. Tổ chức thực hiện và kiểm soát marketing