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Results 1181-1190 of 1251 (Search time: 0.038 seconds).
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  • Sách/Book

  • Social media marketing

    • Authors: Tracy L Tuten (2018)

  • The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga
  • Sách/Book

  • Essentials of negotiation

    • Authors: Roy J Lewicki (2024)

  • Essentials of Negotiation is a condensed version of the main text, Negotiation. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Several chapters from the main text have been condensed for this volume. These condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation sub processes, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process
  • Sách/Book

  • Giáo trình quản trị marketing

    • Authors: Trương Đình Chiến (2012)

  • Tổng quan về quản trị marketing. Kế hoạch hoá chiến lược marketing. Phân tích môi trường marketing. Chiến lược marketing mục tiêu. Các chiến lược cạnh tranh và phát triển. Quản trị các chương trình marketing. Các công cụ hỗ trợ cho hoạch định và chiến lược quản trị marketing. Tổ chức thực hiện và kiểm soát marketing
  • Sách/Book

  • Blockchain and banking : how technological innovations are shaping the banking industry

    • Authors: Pierluigi Martino (2021)

  • This book explores blockchain technologys impact on banks, particularly how blockchain technology can create new opportunities for banks and poses new threats to their business. The digital revolution in the banking industry, whose customers are increasingly adapting to new technologies and new types of competitors and solutions arising in the space, has had a significant impact on the banking industry over the past few years, requiring banks to substantially rethink their business models and strategies in order to cope with these developments. The rise of blockchains distributed ledger technology (DLT) has also played an important role since it has the potential to change the whole banking industry in faster and more disruptive ways than ever before
  • Sách/Book

  • Customer Relationship Management

    • Authors: Ed Peelen, Rob Beltman (2013)

  • Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.
  • Sách/Book

  • McGraw Hill's Taxation of Individuals and Business Entities

    • Authors: Brian Spilker (2025)

  • The breadth of the topical coverage, the storyline approach to presenting the material, the emphasis on the tax and non-tax consequences of multiple parties involved in transactions, and the integration of financial and tax accounting topics make this book ideal for the modern tax curriculum.  Story Line Approach: Each chapter begins with a story line that introduces a set of characters or a business entity facing specific tax-related situations. Examples related to the story line allow students to learn the code in context.