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  • Sách/Book


  • Authors: Chris Guilding (2013)

  • The book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is a key resource for all future hospitality managers.

  • Sách/Book


  • Authors: Mary S. Wisnom (2020)

  • This book provides instruction on the basics of the business, best practices for spa and wellness management, and offers a vision for how the field can grow.

  • Sách/Book


  • Authors: Vladimir Antchak (2020)

  • This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students

  • Sách/Book


  • Authors: Donald Getz (2024)

  • Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them. This insightful volume will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.

  • Sách/Book


  • Authors: Fred E. Jandt (2021)

  • The Tenth Edition of An Introduction to Intercultural Communication prepares today's readers to successfully navigate our increasingly global community. Fred E. Jandt introduces essential communication skills and concepts that will enable readers to interact successfully with different cultures and ethnic groups. Jandt offers readers unique insights into intercultural communication, at home and abroad, through an emphasis on history, culture, and popular media.

  • Sách/Book


  • Authors: Hilary du Cros (2014)

  • The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained.